There was once an advert for Kinder surprise, where an irritating little child was asked what they wanted by their obliging parent. “I want something exciting, and a toy, and some chocolate”
The parent ultimately fobs the child off with a kinder egg. “Yeah thanks, but where’s what I asked for? I don’t want a thin chocolate egg and small toy terrapin”
Well, much like this precocious little shit, football fans have become increasingly demanding. Not only do they want everything, they want it now.
When a club makes a new signing, it’s immediately followed by a number of fans saying “yeah yeah, well done on signing him but where’s the defensive midfielder we need, in fact it’s a fucking joke. #wengerout”
It has become the norm now for fans to demand everything they want on every occasion. And if they don’t get it they hide their disgust about as well as Imelda Marcos gazing upon some cheap primark trainers.
However, it’s not the fault of these fans, as they’ve grown up with a different style of football. Managers are sacked the second the fans begin to boo, players come and go, and are worth a million after a good game, and 20 million after 10.
Ultimately fans are demanding because clubs charge them so much just to watch a game. Fans aren’t really fans as much as they’re consumers, and people now want value for money.
There’s not much room for patience or romance in football. Fans want everything right now, and will not wait. It’s no longer a game where you can enjoy the moment; it’s a game where you only wonder: what now?